Miles & More becomes Munich Airport’s loyalty programme

Frankfurt am Main, 27. June 2024 – On the occasion of the 21st anniversary of the partnership between Lufthansa and Flughafen München GmbH (FMG), Miles & More GmbH, as an expert in successful customer acquisition and loyalty, joins the partnership and will complete the customer experience along the travel chain and in the retail sector from 1 July 2024. Miles & More members regularly earn one mile for every euro spent in all participating businesses at Munich Airport. At the start of the partnership, members will earn 21 miles for two months.

Many benefits for discerning travellers
The combination of the three strong brands at one of Europe's most important aviation hubs contributes to a more comfortable experience along the travel chain and is geared to the needs of travellers. Miles can now be collected and redeemed in around 40 shops at Munich Airport. From 1 July to 31 August 2024, members can collect 21 miles at the new Munich Loyalty Hub to celebrate 21 years of successful cooperation between Lufthansa and FMG and the cooperation with Miles & More. All members need to do is activate the multiple miles in advance at this link.

In addition to earning and redeeming miles, members also benefit from other promotions such as mileage vouchers when logging on to the airport's Wi-Fi and personalised offers to make travelling even more enjoyable. For example, passengers at Munich Airport can expect special deals if their Lufthansa flight is delayed.

Partnership for long-term success
"We are delighted to be Munich Airport's loyalty programme and to be able to further enhance the travel experience for passengers," says Johann-Philipp Bruns, Managing Director of Miles & More GmbH. "With more than 30 years of experience in the loyalty sector and over 25 years in the retail business, we understand the needs and requirements of the target group and together we will improve the travel experience for visitors at Munich Airport."

Dr Jan-Henrik Andersson, Chief Commercial Officer of Munich Airport, emphasises that the new partnership will offer passengers even more benefits and a first-class travel experience. "We are putting the customer first and creating an attractive offer with real added value," says Andersson. "We are taking a completely new commercial approach with the close cooperation between the three brands."

For Heiko Reitz, Lufthansa's Chief Commercial Officer, the 21st birthday of Terminal 2 also means 21 years of cooperation with Munich Airport: " With the introduction of the Miles & More loyalty programme at Munich Airport, we are breaking new ground as part of our 'Next Level' cooperation to achieve the best for our guests."

The Sales & Retail division is an integral part of Miles & More GmbH's service portfolio. With more than 25 years of experience in the field, the company is also responsible for the Lufthansa Group's retail business and focuses on establishing and expanding strategic and long-term partnerships that make the programme even more attractive for its members.